June 2022

There are many products and services that people nowadays consider being normal; however, they were deemed “absurd” when being launched. Amazon was founded in 1994 as an online book store when people still remained sceptical about the safety of using credit cards for online purchasing, but today it is the leading online retailer in the world. Another fascinating example is… Read More »How ideation can help turn an “absurd” idea into a successful business – A typical example of Airbnb